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How Smirnoff and On the One helped make nightlife safer for the LGBT community
On the One won the ‘Best in Brand Purpose’ category at The Drum Social Purpose Awards 2019 for its ‘We’re Open’ work for Diageo (Smirnoff) and the LGBT Foundation. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.
November 18, 2019
   #GaySF
   #GayBars
   #LGBTBiz
The unique role corporations played in the fight for LGBTQ rights
Carlos Ball, author of "The Queering of Corporate America," explains how gay rights activists and corporations went from adversaries to partners.
November 18, 2019
   #LGBTBiz
Renault's Gay Car Commercial Is the Straightest Thing I've Ever Seen
All it means is that LGBTQ inclusion in commercial imagery is good for business!
November 13, 2019
   #GayParis
   #GayWheels
Blackstone to buy owner of Austin's Bumble and Chappy dating apps
Private equity giant Blackstone Group is taking a majority stake in the owner of Austin-based dating apps Bumble and Chappy. Under the deal, Blackstone will acquire MagicLab, a London-based company that operates a suite of dating apps including Bumble, Chappy, Badoo and Lumen. The transaction values MagicLab at about $3 billion and comes less than a year after Blackstone launched a growt
November 13, 2019
   #GayAustin
   #LGBTBiz
Puerto Vallarta to Host LGBTQ Journalists/Owners
Some of the biggest leaders from the LGBTQ media industry will speak at the 2019 National Equality Media Association (NEMA) conference.
October 18, 2019
   #GayPV
  
   #LGBTBiz
From Rehab To Pot Industry Success: A Millennial Tells His Story In Brash New Memoir
Jackson D. Tilley has a career in the legal cannabis industry that many would covet. But it hasn't come without a price, which Tilley recounts in a bold new memoir that should be required reading for anyone interested in the space.
October 16, 2019
   #LGBTBiz
First-of-its-kind conference celebrates LGBT in STEM
The LGBTQ+ in STEM Conference aims to bring together researchers in all STEM fields to celebrate the contributions of the LGBT community. 
October 05, 2019
   #GayCanada
   #GayTech
‘Starting a business has made me a lot more frugal’
Lawyer and campaigner Steve Wardlaw on his spending habits – and why one classic car isn’t enough
September 14, 2019
   #GayLondon
   #LGBTBiz
The key to White Claw’s surging popularity: Marketing to a post-gender world
Unlike beer or wine, hard seltzer is an entire category born catering to millennials.
September 12, 2019
   #GayWine
   #GayFoodie
In Pursuit of Brand Safety, Queer Sites Are Caught in the Crossfire
A study showed three-quarters of the examined articles on LGBT topics were flagged as “inappropriate.”
September 11, 2019
   #GaySF
   #LGBTBiz
Media firm Iconic Labs buys Gay Star News for £1
Iconic Labs, the media firm run by three former Unilad bosses, has bought the intellectual property of Gay Star News...
September 11, 2019
   #GayLondon
   #LGBTBiz
Gay Dating App Blued Said to Plan U.S. IPO at $1 Billion Value
Blued, China’s largest gay-dating app, is planning a U.S. initial public offering that could raise about $200 million, according to people familiar with the matter.
August 30, 2019
   #GayChina
   #Gaysian
   #LGBTBiz
LGBTQ Businesses and Lawyers the Focus of New Partnership at Porter Wright
Under a new initiative, Porter Wright will seek out co-counsel relationships for client matters with solo practitioners and small law firms that have been certified as an LGBTQ-owned business.
August 28, 2019
   #GayPittsburgh
   #LGBTBiz
How Multinationals Can Help Advance LGBT Inclusion Around the World
As the rainbow flags come down in New York City after the WorldPride and Stonewall 50 celebrations, and as flags go up for pride events in other parts of the world, it’s worth asking: where do we stand on global LGBT rights?
August 19, 2019
   #GayPride
   #LGBTBiz
Puerto Vallarta hosts LGBTQ media conference this October
The Puerto Vallarta Tourism Board announced that the National Equality Media Association will hold its annual conference in Puerto Vallarta in October 2019
August 16, 2019
   #GayPV
   #LGBTBiz
Multicultural Audiences Remain Underrepresented in Marketing
Multicultural audiences account for almost 40 percent of the U.S. population, yet multicultural media buys made up only about five percent of the total ad and marketing revenues in the U.S. last year, according to a report.
August 09, 2019
   #LGBTBiz
LGBT publisher Gay Star News to close
Online LGBT+ media group Gay Star News is reportedly going into liquidation tomorrow (July 29), leaving around 20 staff without jobs.
July 29, 2019
   #GayLondon
   #LGBTBiz
Most LGBTQ Americans Love Having Cops And Corporations In Pride Parades
Whitman Insight Strategies and BuzzFeed News did a national poll for pride — LGBTQ people overestimate their share of the population and say Instagram is making them sad.
June 26, 2019
   #GayPride
   #LGBTBiz
Gen Z Is Shaking Up Gender Norms, and Brands Need to Be Dialed In as Priorities Shift
Opinion: Take note from younger generations while creating campaigns.
June 26, 2019
   #LGBTYouth
   #LGBTBiz
Big Gay Ice Cream Cofounder on Growing His Business
Big Gay Ice Cream has grown from an ice cream truck to brick-and-mortar locations to now having a full retail line in stores on both coasts.
June 24, 2019
   #GayNYC
   #LGBTBiz

VIDEO: LGBTQ-Themed Ads Are Everywhere. But It Hasn’t Always Been This Way

In 2019, LGBTQ-themed ads are all over the place. And they’re now more diverse than ever. WSJ’s Spencer Macnaughton takes a look at how these ads have evolved over the last five decades.
View Article
June 18, 2019

   #LGBTBiz
First National Network of Independent Multicultural and LGBTQ Public Relations Firms Launches
The first national network of independent, inclusive public relations and marketing firms launches today aiming to change the way the industry communicates to, for and with multicultural and LGBTQ communities. The Change Agencies is the first-of-its-kind national collective of PR firms to offer inclusive communications services to effectively represent, engage and connect with African American, As...
June 14, 2019
   #GayNYC
   #LGBTBiz
How LGBT owners boost chances to win big business contracts
A growing number of lesbian, gay, bisexual and transgender business owners are seeking certification that helps them get contracts with big companies that have supplier diversity and inclusion programs
June 06, 2019
   #LGBTBiz
Is PR making the grade when it comes to LGBTQ acceptance?
On June 6, in anticipation of the 50th anniversary of the Stonewall Uprising, the PR Museum is holding a panel discussion called The LGBTQ Experience in Public Relations: Stories that Shaped Our Profession, Our Values and Our Future. The event, along with the numerous others examining issues of diversity and inclusion, begs the question: Is the PR industry as LGBTQ-friendly as some might assume? P...
June 05, 2019
   #GayNYC
   #LGBTBiz




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